SHIFT Communications certainly has a major interest in pushing social media in public relations. Not only did they release a Social Media News Release Template (first to do so?) but now they have released their template for a Social Media Newsroom too. Both links are PDF
So which one of you 2.0 hackers is gonna streamline this for everyone and make a handy web app that builds and hosts these newsrooms? I think it seems pretty easy. Some simple cut and paste of feed urls and maybe a simple CMS for releases, execs, boilerplates, etc.
BOTTOM LINE: We need a white label, simple, hosted web based newsroom solution based on the SHIFT template. Who’s gonna do it?
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