via Dr.Fad
When I was a kid there was a show called Dr.Fad that I loved to death. Kids would show off their wacky inventions on the show and I can say with pride that it’s shows like this that made me the geek I am today. I happened to have stumbledupon the Dr.Fad site and found something very interesting…Dr.Fad’s Guide To Fad Marketing
Highlights…
- A Fad is not a Vegematic. If it slices and dices and broils and boils, it’s not a fad. A fad only slices.
- Keep it short. For radio and TV you need a fifteen-second explanation.
- Every sample is worth a thousand words. Everyone loves a freebie, especially if it’s fun.
- Don’t take the pros’ advice as gospel. They’ve had some successes, true. But their mistakes are hidden.